The Ethics of AI Marketing Tools

Mikhail Myzgin interviewed me about ethics, marketing, and AI for the Ethics of Marketing podcast.

Topics we discussed include:

➤ What is AI ethics?

➤ Why is it important to think of AI ethics in the context of marketing?

➤ What can marketers do to market AI tools ethically, given the risks they present?

➤ What potential risks do AI marketing tools present?

We focused on fairness, non-harm, transparency, and human control (in the context of nudging)

➤What could marketing firms do to mitigate AI risks when choosing AI providers?

The recording is here.

Recent Posts

See All

How can AI cause harm, and which harms are the most important? In particular, which AI risks are end-users most concerned about? Results fro