Mikhail Myzgin interviewed me about ethics, marketing, and AI for the Ethics of Marketing podcast.
Topics we discussed include:
➤ What is AI ethics?
➤ Why is it important to think of AI ethics in the context of marketing?
➤ What can marketers do to market AI tools ethically, given the risks they present?
➤ What potential risks do AI marketing tools present?
We focused on fairness, non-harm, transparency, and human control (in the context of nudging)
➤What could marketing firms do to mitigate AI risks when choosing AI providers?
The recording is here.