Biometrics at Disneyworld: Dos and Don'ts
I was there last week! Realized it is a great case study.
👉 Disneyworld! Yay!
👉 We got tickets online
👉 Stood at the long line at the gate
👉 We expected only a scanning of our tickets
👉 But they also wanted fingerprints or a face image
➤ Disney did some things right
✅I was able to opt out
✅Someone answered my data questions
✅They claim to delete all data after the visit ends
➤ But I was disappointed
❌ No early notice
-There was no early notice of the biometrics.
-We found out about the fingerprints at the gate.
-Later, an employee took a photo without explaining.
-After asking, she said it was for facial recognition.
❌ Low transparency
There was no visible information about:
-If and when data is deleted
-How they secure data
-How they use data
-Ability to opt out
❌Opting out was difficult
To opt out, I had to
-Leave the line
-Go stand in another line
-Then stand again in the first line
This procedure is a barrier:
-Many will not realize they can opt out.
-The cost of the added lines is high. This is Florida. In August. Lines are long, hot, humid, and exhausting. I can't imagine a family with children wanting to spend what could easily be an extra hour of standing in lines.
❌ Biometrics collection seems unnecessary
-Disneyworld uses plastic and electronic cards
-The fingerprints/face is additional to those
➤ How to do better
💪Allow easy opt-out
💪Visible & timely explanation of data policies
💪Visible & timely notice of biometrics collection
💪Visible & timely explanation of opt out procedures
💪Don't use biometrics if there isn't really a need for it
➤ Biggest lesson learned:
You can take me out of town, but you can't take me out of AI ethics!
➤ Join the discussion on the LinkedIn post!